Forged over generations.
We personally know every dayboat captain
that brings our daily fresh catch back to port.
Our Fishermen Are Our Family
Since the early 1950s we have built our business on trust and integrity – and it begins with our people. We partner with the most dependable, responsible, and expert fishermen in local communities throughout the world. They are the backbone of our business and our mutual respect runs deep.
The Fish Our Customers Want—Every Time
It’s true. Some fishermen may think we are too fussy or demanding, but we do not settle for fish that are sometimes fresh. We demand superior freshness and the finest quality always. That is what our customers deserve.
Live fish are caught individually without use of nets,
eliminating stress and bruising of fish.
Freshness Begins on the Boat
From the moment a live fish is caught, it is only seconds until it is preserved in ice. This practice, combined with short trips from dock to door, ensures North Coast receives flawless fish. Our state of the art processing and refrigeration systems are routinely calibrated to make sure our fish are handled at the precise temperature necessary to maintain freshness and quality.
All along the way we've focused on preserving the world's fish stocks.
We’re In This For The Long Haul
Our trusted dayboat fishermen use hook-and-line systems with specialized baits to attract specifically targeted species, minimizing unintentional by-catch. Our partnerships with federal sustainability programs hold us to the highest standards when it comes to harvesting seafood. Our way of life depends on healthy oceans and thriving fish populations.